How to plan and grow your business online

1. Choose The Right Platform for Your Website

The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money, but it will also limit your business’ growth potential.

2. Choose a Functional Website with Simple Design

Many beginners believe that their customers will not take their business seriously if they don’t have their website professionally designed.

Getting a professional to custom design your website is expensive, and it’s not needed when you’re just starting out.

3. Make it Easier for Users to Contact You

If you want your website to bring you more customers, then you need to add an easy way for visitors to contact you.

The easiest way to do that is by using a contact form on your website.

By default, WordPress doesn’t come with a contact form.

4. Start Building an Email List from Day 1

Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

5. Get More Organic Traffic From Search Engines

Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.

SEO or search engine optimization is a set of guidelines and techniques that make your website more search engine friendly. It is not too technical and you will be able to do it on your own.

6. Plan a Content Marketing Strategy

Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targetted traffic from search engines without spending a fortune.

7. Make Data-Based Decisions with Google Analytics

Many beginners use their best guesses to plan their growth strategy. You don’t need to do that when you can use actual data to make those decisions.

This is where Google Analytics comes in. It allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.

See our guide on how to install Google Analytics in WordPress for step by step instructions.

Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users.