Logo in the top Left – Ensure it is on every page on your site and the logo is clickable (about us page a good idea)
• Contact Info. In Top Right – A good idea to put it in the top right corner of every page.
• Main Navigation Across the Top – Locate in the header at the top of every page (horizontal) .
• Value Proposition High up on the Home Page – Explain your value to visitors to your site. Why would they want to do business with you? Good form is to put the value proposition above the fold (don’t make site visitors scroll down to find it).
• Call to Action High Up on the Home Page - Clearly specify and make it easy for site visitors to do what it is you most want them to do. That could be to contact you via email or phone, sign up for a newsletter or follow you on social media.
• Search Functionality – Include the ability for site visitors to search for what it is they’re looking for on every page.
• Footer – Another good place to feature a call to action. An example could be to sign up for email updates.
• Social Media Icons in the Footer – If you’re present on Social Media, include what channels you’re active on using social media icons in the footer.
• Brand Standards – Colors, type and tone are specific to every business. You should have a style guide for your website and stick to it.
Other things to Consider.
• Your Photo - Patients may not have a complete understanding of what your certifications mean, but they are very likely to have feelings about you based on your photo. Make sure you look both competent and warm. Consider using other photos besides just headshots, too. Pictures of physicians and staff interacting can help prospective patients imagine themselves having a positive experience in your office.
• Essential Information - Patients want to know whether you’re accepting new patients, what kind of insurance you accept, and what kinds of health issues your practice works with. Your front desk staff would rather they didn’t have to answer those questions. Have the information readily available, not hidden on a FAQ page.
• Forms - Speed things up for your patients and your office staff by making forms available online so patients can fill them out ahead and time. Have PDF forms your patients can download and print out or interactive forms they can fill out online and upload.
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